Kayla Keung


  1. Thesis 2
    (Spring 2026)

  2. Thesis 1
    (Fall 2025)

  3. NEXO
    (Fall 2024: Brand Strategy)

  4. Core 3: Currents
    (Spring 2023)

  5. Core: Typography
    (Fall 2020 - Spring 2021)

  6. Core: Interaction
    (Fall 2020 - Spring 2021)




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NEXO

 Fall 2024: Brand Strategy


A Brand Strategy class project focused on building an original brand end-to-end. 
‘NEXO’ is an NYC “stow & go” locker network providing secure short-term storage near transit, campuses, and event hubs. 

The work spans a modular visual identity (logo suite, color, type), clear wayfinding and microcopy, social campaign concepts, and a web-based brand-guidelines site. An app prototype covers onboarding, real-time locker map and reservations, transparent pricing, notifications, and referrals. 

Deliverables: logo variations, social campaign assets, brand-guidelines website, and prototype app.